After running this blog for the last 12 years and seeing online fads come and go, I thought it was about time to dispel some blogging myths that I hear often to set the record straight.
This post is part of my Blogging Series, so check out How Bloggers Make Money and my How to Start a Blog: 10-Step DIY Guide blog posts after you read this post if you want more information to get started. Blogging isn’t going anywhere, in fact, it’s still a massively growing industry. Keep reading to find out why.
6 Blogging Myths You Should Never Believe
Blogging Myth #1: Blogging is dead.
For the love of everything, please do not believe this!
The Truth: Blogging is more popular than ever.
The truth is that blogging is the ONLY online platform you own that allows you to engage with your audience via Google search. You don’t own your social media audiences, and one tweak of the algorithm, outage, or government ruling can take it away from you in a second. Influencers and social media personalities are investing more and more into blogging and moving towards platforms they own.
Not only that, according to a recent study, B2B companies that blog 1-2X per month generate 70% more leads than those who don’t blog! (1) Whether you’re a solopreneur or a large company, you need to have a blog to generate free traffic to your site and engage with your readers on your own terms.
Blogging Myth #2: Social Media is Better than Blogging.
I’m going to have to give you some tough love here.
The Truth: Your Social Media following means nothing if you don’t have a blog.
Not only is your blog the foundation of your business, but it’s also the most powerful way to establish authority in your industry. Sure, social media can be fun. But when you show up as a top search result (which a blog post can do) when a potential client or customer searches, you immediately have expert status.
Blogging Myth #3: The blogosphere is too saturated.
Oy, this one is just plain wrong.
The Truth: The success of your blog has nothing to do with other blogs out there.
The excuse that “the marketing is too saturated” is just that—an excuse. This blogging myth comes from narrow, scarce thinking, and deep down is your subconscious sabotaging you to play small.
Blogging Myth #4: You have to be a great photographer or a great writer to be a blogger.
Um, NO! In fact, I personally know at least 10 bloggers making over $200k/year, and not one of them is a professional photographer or professional writer.
The Truth: Photos are easy to source, and blogs are conversational.
To dispel this common blogging myth, I sourced beautiful stock photos for this entire post. While I do know how to take great photos as a recipe blogger, it certainly didn’t start that way. And, I had to learn because I started so long ago. (Tip: Download the Blog & Business Cheat Sheet at the bottom of this post to learn where I get my photos.)
You can now hire photographers at fantastic rates if you need custom photos (for example, for recipes you write), or, you can source gorgeous stock photos, even for free sometimes.
From a writing perspective, blogs are best written as if you’re talking to someone. A conversational tone helps readers connect with the blogger.
Moreover, blogging is a skill, and skills simply need to be practiced to be refined. Repetition is the master of all skills, so the more you blog, the better you will get at it. The same is true for any career you choose, so why not choose one that can pay you in so many ways? (See #5 for more on that.)
Blogging Myth #5: No one reads blogs.
Ha, wrong again!
The Truth: 77% of internet users read blogs.
Of all the blogging myths, this is the one that gets me the most! Why? Because the truth is that people are obsessed with blogs. Think about your own behaviors, what do you Google often? Recipes, celebrity gossip, how-to’s, DIY tutorials, beauty ideas & advice, tech tips, travel info? Yeah, so does the rest of the world. (BTW, that stat is from OptinMonster if you’re curious.)
If you’re not convinced by now, knowing that 77% of all internet users read blogs should make you want to jump on the chance to start blogging asap.
Blogging Myth #6: You can’t make money blogging.
Wow, this is the biggest blogging myth out there.
The Truth: Blogging gives you control over your finances and future.
So, there you have it. Not only is blogging alive and well, in my opinion, but it’s also the best way to ensure the long-term success of your online business. If you want to create a solid, stable blog right from the start, then download my free cheat sheet below to get started.